RCPL OS · Implementation Roadmap

Product Roadmap

Four phases from India foundation to global FMCG OS. Each phase builds on the last — foundation → scale → intelligence → global.

Phase 0Live

Q1–Q2 2026

Foundation — India Go-Live

Core platform launch with RCPL India DMS. Establishing the foundational modules for distributor management, secondary ordering, and field force automation.

Dedicated rcpl-os cluster provisioned

Distributor onboarding portal live (1,500+ DBs)

Primary ordering with SAP integration

Secondary ordering via Saarthi SFA app

Pricing engine — margin & scheme setup

Asset management (CTS) — cooler lifecycle

Beat management & CSO operations

Basic analytics dashboard

Phase 1In Progress

Q3–Q4 2026

Scale — Advanced Operations

Expanding platform capabilities with van sales, AI pilot programs, and multi-category deployment across all RCPL brands.

Van Sales (VSL) module — Campa Cola routes

AI Image Recognition pilot — planogram compliance

Trade Promotion Management (TPM) full rollout

RCPL Payments integration — UPI collection

Campa & Raskik DMS expansion

Silk & Atta DMS deployment

Inventory management — FEFO enforcement

Managerial App (ASM/SM dashboards)

Phase 2Planned

H1 2027

Intelligence — AI-Powered Operations

Full AI/ML suite deployment — demand sensing, dynamic pricing, retailer segmentation, and the Ask-OS natural language BI interface.

Demand sensing at beat/DB level (>75% accuracy)

Dynamic pricing & cohort engine v2

Retailer segmentation — automated cohort assignment

Collection risk scoring model

Ask-OS — natural language BI interface

Gamification & Sales Learning module

MEA pilot — 1–2 GCC markets

Full RCPL Analytics integration

Phase 3Planned

H2 2027+

Global — Multi-Market Expansion

Global expansion across MEA, Southeast Asia, and the UK. Multi-language, multi-currency, and partner-led deployment model.

SEA deployment — Indonesia (first market)

UK market entry — field execution module

Multi-language support (Arabic, Bahasa, etc.)

Multi-currency & tax compliance engine

Full agentic AI — next-best-action for sales reps

Admin copilot — AI-assisted configuration

Partner-led deployment model (ISV/SI)

ROW expansion framework

Global Expansion Markets

India

Live

1,500+ distributors, 13M+ kirana stores

Q1 2026

UAE / GCC

Modern trade + traditional trade pilot

Q3 2026

Indonesia

Parallel

SEA entry — largest FMCG market in SEA

Q4 2026

Strategic

Field execution for Indian FMCG brands

H1 2027

Rest of World

Planned

Partner-led expansion framework

2028+